Social Media Conundrums
Social media is the bane of all brands.
@Publix crowd flow (Photo credit: mvndrvrt)
Things can go wrong so easily, often impacting your brand without any warning.
You should definitely stay away from social media at all costs.
You should definitely stay away from social media at all costs.
Okay, maybe I really didn’t mean all that. Actually, I did. Just kidding.
You don’t need to stay away from social media, but you should know what people are saying about you. Here’s a couple of recent examples where social stuff happened.
#CancelColbert
As reported by Huffington Post, #CancelColbert trended for more than 36 hours starting Thursday, March 27, after an offensively Orientalism-themed tweet from the show’s Twitter account. “I am willing to show #Asian community I care by introducing the Ching-Chong Ding-Dong Foundation for Sensitivity to Orientals or Whatever,” read the tweet (sent and later deleted by a web editor for the show’s account).
The now-notorious “twit,” as Colbert called it in his Monday apology, was a line pulled from a segment about Dan Snyder and the Redskins, which targeted the use of racial slurs in his aggressively offensive “Washington Redskins for Original Americans” organization.
The other social event was an April Fool’s prank pulled off by a Miami blog that claimed Publix Super Markets was going to open stand-alone sub shops to compete with Subway. This rumor spread like wildfire in Florida, leading to huge traffic for the305 blog, and a lot of extra work for the Publix social media team that day.
In the words of Spider-Man’s Uncle Ben, “With great power comes great responsibility”. When it comes to social media, most people forget that.
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